Chicago Bears Design Concept

For this project, I reimagined the brand identity of the Chicago Bears, one of the most historic franchises in NFL history. Founded in 1921, the Bears have won nine championships, including the iconic 1985 Super Bowl — a team often regarded as one of the greatest of all time. The Bears have a passionate fanbase and a deep connection with the city of Chicago. My goal was to give the brand a fresh, modern look while staying true to its legacy. I incorporated the team’s classic color palette across all elements — from graphics and social media to photo treatments — to ensure consistency and brand recognition. The final outcome is a cohesive, clean, and professional identity system that respects the Bears history while pushing their visual presence forward.